Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. It enhances the site ranking that further helps to gain more visitors. It helps to improve the user experience and usability of a website. Also, it helps the websites to achieve higher ROI and conversions. An SEO-friendly Website also improves Website Speed & Security, etc. That’s why the demand for SEO is increasing day by day.